Regarding the title, Stephen Dean, copywriter extraordinare (and a pretty neat all-around guy) has announced on his blog that he is killing WYSIWYG (what you see is what you get). That’s the type of text editor where you type, and whatever appears is what will show up in the final product. Think “word processor” or “overbloated HTML editor”.
Stephen apparently got tired of that and created a tool that allows him to focus on his writing (Stephen is a copywriter) instead of having to focus on keeping stuff formatted. I’m hoping to get my hands on a copy, hence the subtle plug (you might be able to get one, too, if you click on that link and read the blog post…). Unlike Stephen, I’m not a copywriter (at least not at the level he’s at), but like Stephen, I like to write without fighting a frustrating piece of bloated software that keeps on wanting to format my text in a weird way.
So I’d like to try out his “WYSIWYG Killer” software because I think it’s something that I could use. In fact, I’m writing this post from a very private, very “adapted” contact form that lets me simply type and email my blog posts without doing annoying stuff like wrapping lines and the like. In other words, I already have a kinda-sorts stripped down thing that I think is like that and would love to get my hands on Stephen’s new tool.
If I get a copy, I’ll let you know how I like it. In the meantime, click on the link above to see if you can get your copy.
And who knows? Perhaps I’ll give Stephen a run for the copywriting money some day… (of course, that would require that I actually LEARN copywriting!
)
Thanks for listening,
Tom
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