If you are not marketing online with video, then you are not really marketing at all.
Ah, I love my Inbox. Thanks to it, I never lack for things to blog about! 
First off, let’s blast the above quote out of the water. If my target market is the blind, video marketing is pretty ridiculous. If I reach my customers via printed advertising, video is pretty ridiculous.
If I market to people with the attention span of a gnat (present company included), video marketing is pretty ridiculous. I’m not about to spend 5 minutes to an hour of my valuable time (otherwise known as “life”) watching your silly sales pitch (for the most part; there are exceptions). Give me something I can scan quickly with my eyeballs so that I can decide if you are worth my time.
Yet another “superlative” that doesn’t quite live up to the hype once you stop to think about it. Oops.
Watch out for stuff like this. You’ll see it all the time, and each time you see it, step back a moment and THINK. Chances are pretty good that you, like me, will decide that the statement — and the product they are promoting — are trying to compensate for some deficiency by use of clever language.
If you subscribe to a lot of mailing lists, you might see this email yourself. It’s from another video creation and management product (I think; I didn’t watch the video), and from the “smell” of things (the “Product Launch Formula” type blog, the person who sent me the promotion, etc.), this smells like yet another not low priced monthly subscription service. And since the little I did read talks about how “difficult” it is to do video right (which is absolutely ridiculous; Camtasia gives you the code you need)…
It could be a good service; I’m not saying that it isn’t a valuable service that could be of use to some. I didn’t do the research to find out if it is. What I didn’t like were the elements of another “hyper launched” product, especially the use of a superlative statement that isn’t at all superlative (there’s a reason you should leave copywriting to the copywriters, and this is a great example). The product may be great, but I’ll never know due to the whistles and bells surrounding the launch.
Guess I’m getting grumpy… No, it’s not that, but I think that I know what it is.
Once you start working on becoming an Internet information marketer, you learn all of the marketing “tricks”. And when you see them, you see right through them and get like I do: jaded and cynical. The only affect they have on you is to make you want to write blog posts like this…
So if they aren’t going to work on people like me who have been around the block a few times, then who are they targeting? That’s right: The newcomers to the field. There are more and more of them every day, and while those things won’t work on me, they obviously DO work on those newcomers.
Sadly, it’s the newcomers who really don’t need and, in many cases, can’t really afford these types of services, yet the vultures are out there. They got me when I first started; once I realized what was going on, I didn’t like it, but instead of recouping my losses by doing the same, I decided to do things differently. I’d rather “warn” you about such methods and trust you to show your support by using my affiliate links to purchase things. That way, it doesn’t cost you anything extra but still enables me to continue to blog.
But for now, does a newcomer really need a service like this? Why not just use a free product (like CamStudio) to do your videos until you can afford a professional solution? And a video marketing solution is not the “be all, end all”; it’s NOT the “one thing” that will push you over the top, no matter how good it is. What good is it going to do you to have the best marketing videos in the world if you target market cannot — or will not — even watch them?
Be careful, newcomer…
P.S. — Here’s a link to a blog post on another blog I own where I talk about something that is worth getting excited about (but you have to generate the excitement yourself, sorry…): Dennis Becker’s Learn One Thing A Day Membership Site. I do recommend this for newcomers and advanced marketers because if somebody as advanced as Dennis Becker can learn from this site, I think you can, too (I know I have!).
