I came across an email from a marketer whose list I had neglected to
unsubscribe from today. This marketer said that I had been handpicked
as “most likely to succeed online”…
Nice sentiment, to be sure, but “handpicking” really has little to do
with my success.
Anyway, this individual invited me to email him about some type of
(presumably) joint project that we would work on together in Atlanta
(if you, too, received the email, no names in the comments, please; I
simply mention this detail so that you would know who I’m talking
about if you also received the email — but please do leave a
comment…).
While Atlanta is the most convenient place for me to fly to in the
States from where I live (Stuttgart, Germany), I’m not really
interested in the distraction. Next email.
It came from a different address, a different list… but the text was
identical.
Handpicked? Most likely to succeed? What was the criteria? Being
subscribed to his lists?
That’s OK… two more lists that I can unsubscribe from.
If you want to build credibility, don’t send me garbage like this. I’m
not a VIP, I’m not “handpicked”, and I don’t appreciate what you did
– a “old (and lousy) marketing trick”. While I caught it, others may
not — so I decided to post my opinion about it here.
Be genuine, be sincere, and always tell the truth. Want an example of
the right way to do it? Take a look at how Ryan Deiss just re-launched
his “First 1000″ program. 25 people, price stated up front (OK, there
*IS* a backdoor, but with reduced value), order link pulled once the
program filled up (it took six minutes this time)…
As a former boss used to say, don’t try to B.S. a B.S.er. Ever.
Thanks for listening,
Tom
P.S. — The “unsubscribe” link at the bottom was also a dead giveaway
that this was a mass email. I also filter all incoming email messages
and they go to literally HUNDREDS of labeled virtual folders…
Anything that actually ends up in my Inbox automatically gets heavy
scrutiny as possible spam… Those emails showed up with the proper
label for the appropriate list. Geesh… Enough with the “Cheap
Marketing Tricks” already, OK?
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