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Category Archives: blog-a-thon

The Anti-Hype Anti-Virus Software Report, Part 1

There’s a lot of hype surrounding the marketing and sales of anti-virus software. After all, no matter how well or how poorly the software performs, if nobody purchases the software, the companies are out of luck, aren’t they?
Even that statement is not completely true. More on that to come.
First, I’m going to call attention to [...]

Mini Blog-A-Thon Kickoff

This is the first post for my mini blog-a-thon. I’m doing it at the invitation of Dr. Mani Sivasubramanian, a pediatric cardiac surgeon in Chennai, India who also happens to be a pretty good marketer and (speaking as a retired soldier) the kind of guy you’d want to share a foxhole with: reliable, dependable, good [...]